Edition 2025
Finished
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Mulhouse Fashion Week
Mulhouse — Haut-Rhin (68)
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19 Jul 2025
Edition
2025
2025
Edition 2025 — Finished
Edition 2025 — MFW
First edition of Mulhouse Fashion Week on July 19, 2025, at MOTOCO. Eighty models presented collections from around thirty designers from Alsace, Paris, Switzerland, and beyond, in an immersive scenography blending light, industrial architecture, and sensory experience.
Inaugural Edition — July 19, 2025
The very first Mulhouse Fashion Week took place on Saturday, July 19, 2025, starting at 7 PM in the spaces of Building 75 at MOTOCO. The event brought together 80 models presenting creations from about thirty designers from Alsace, Paris, Switzerland, Germany, and China. Highlights included a performance by emerging artist W4NG and collections from designers who have previously shown at Paris Fashion Week, like Ostuff, or New York Fashion Week, like Auréa Bloch.
Rather than a traditional fashion show, the inaugural edition offered a sensory, immersive, and poetic journey, inviting the audience on a dreamlike voyage at the crossroads of fashion, light, and industrial architecture.
Highlights
- 80 models on an immersive journey
- Designers from Alsace, Paris, Switzerland, Germany, and China
- Live performance by artist W4NG
- Sensory scenography with lights and scents