Festival GéNéRiQ

The first festival on the Rhine-Rhône axis

Festival GéNéRiQ was born in 2007 at the initiative of the Eurockéennes de Belfort, with the ambition to create the first cultural event uniting the major cities of the Rhine-Rhône axis. Six contemporary music venues (SMAC) join forces: Le Noumatrouff (Mulhouse), La Poudrière (Belfort), La Rodia (Besançon), La Vapeur (Dijon), Le Moloco (Audincourt), and the Eurockéennes. The result: a unique traveling festival that takes artists and audiences between five cities in four days, in the heart of winter.

Unusual venues for unique concerts

GéNéRiQ's signature is the use of unusual and atypical venues in each city. In Mulhouse, concerts take place at Le Noumatrouff, a former chemical factory converted into a contemporary music venue, but also at the Cité du Train, the Temple Saint-Étienne, Le Séchoir, L'Espace Matisse, or in bars like Le Greffier. In other cities, the festival takes over private apartments, chapels, a choreography center, a high school, or a circus tent. This approach of reappropriating urban space through music is at the heart of the festival's identity.

An adventurous and eclectic program

GéNéRiQ offers a resolutely eclectic and curious program, mixing established artists and emerging talents. The festival navigates between rock, electro, hip-hop, jazz, world music, experimental music, and chanson. Over the years, artists like Tricky, Modeselektor, Eddy de Pretto, Polo & Pan, Lysistrata, Ammar 808, and Death Valley Girls have graced the festival stages. Half of the concerts are free, making musical discovery accessible to all audiences.

A cross-border cooperative model

GéNéRiQ embodies a rare cooperative model in the French festival landscape. Six independent structures pool their resources, networks, and audiences to create a major inter-regional event. The festival also partners with cultural organizations from Grand Est and its border regions — Switzerland and Germany — reinforcing its cross-border dimension. This territorial network promotes the circulation of artists and the meeting of audiences beyond administrative borders.

Winter celebration

By scheduling its festival in February, GéNéRiQ acts as a cultural winter warmer. While the summer festival season has not yet begun, GéNéRiQ offers music lovers in Eastern France a stimulating winter event. Concerts in intimate venues, heritage sites, or unexpected spaces create a warm and friendly atmosphere, conducive to discoveries and encounters between artists and spectators.