Kicks Tour — The Street Culture Festival

Street Culture in All Its Forms

Born in 2022 from the passion of a team from Mulhouse for urban cultures, Kicks Tour has established itself in three editions as the unmissable event for street culture in the Grand Est region. The event takes over MOTOCO (Manufacture de l'Ouest, Territoire de la Co-création), a vast industrial wasteland of the former DMC textile factory converted into a vibrant creative space where over 140 artists coexist. This raw and spectacular setting, steeped in working-class history, offers an ideal backdrop to celebrate street cultures in all their diversity.

Sneakers, Fashion, and Urban Art

The heart of Kicks Tour beats to the rhythm of sneakers. Dozens of stalls offer rare models, limited editions, customs, and vintage items for collectors and sneaker enthusiasts. The urban fashion space highlights local designers and independent streetwear brands, while street art and live painting artists take over the walls of MOTOCO for ephemeral creations before the public's eyes. Exhibitions of graffiti, urban typography, and graphic design complete this immersive visual journey.

Sports, Tattooing, and Live Performances

Kicks Tour is not limited to fashion and visual arts. The sports area hosts demonstrations and introductions to parkour with the association Saïmiri Parkour, skateboarding, breakdancing, and freestyle basketball. The tattoo village brings together professional tattoo artists for live sessions and consultations. On the music side, DJ sets liven up the entire day, mixing hip-hop, electro, funk, and soul in a festive and relaxed atmosphere.

Creative Workshops and Intergenerational Spirit

True to its spirit of sharing and transmission, Kicks Tour offers numerous creative workshops open to all ages: sneaker customization, graffiti initiation, screen printing, badge and sticker creation. This participatory dimension makes the festival a truly intergenerational event, where children, teenagers, and adults come together around a common passion for urban creativity. The Kicks'Team, the passionate organizing team, makes it a point of honor to promote Alsatian artisans and professionals of street culture.

MOTOCO: An Iconic Venue for a Unique Festival

The location at MOTOCO gives Kicks Tour a strong identity. This artistic hub in the DMC district, with its vast industrial halls, artist studios, and exhibition spaces, allows the festival to unfold its various universes in a fluid and spectacular journey. Food trucks, an artisanal bar, and a relaxation area complete the experience, making Kicks Tour much more than a trade show: a true festival of living urban culture.