Labels Saveurs - The Official Quality Labels Show

1st Labels Saveurs Edition - Inaugural 2025 Edition

The Labels Saveurs show held its first edition from Friday, April 11 to Monday, April 14, 2025, at Hall A of the Parc Expo in Saint-Étienne. Driven by Loire Actions, under the direction of Hervé Maître, in partnership with Auvergne Rhône-Alpes Gourmand (ARAG), this unprecedented show laid the groundwork for an annual event centered around official quality and origin labels.

Fifty exhibitors—cooperative and independent producers—presented nearly 80 labeled products (AOP, AOC, IGP, Label Rouge, Organic Agriculture) divided into thematic areas: wines, dairy products, meats, charcuterie, fruits and vegetables, and innovative products. About ten exhibitors offering artisanal products or those in the process of being labeled completed the offering.

While attendance fell short of expectations—communication was deemed insufficient—the quality of the event was unanimously praised. 95% of visitors made at least one purchase, won over by attractive prices linked to direct, intermediary-free sales. Hervé Maître compared this first edition to a "fine grapevine planted with care," promising for the future.

Among the highlights: demonstrations by the 40 apprentices from the Institut des Métiers de Saint-Étienne (IMSÉ) in baking, pastry, butchery, and cooking, performances by WorldSkills medalists, food and wine pairing workshops hosted by culinary influencer « Rouge aux Lèvres », a culinary show by a renowned regional chef on Friday evening, and the presence of eight regional gastronomic guilds. Monday, the professional day, featured conferences on the challenges of SIQO sectors.

The show received joint financial support from the City of Saint-Étienne, Saint-Étienne Métropole, and the Auvergne-Rhône-Alpes Region amounting to €100,000, with a three-year goal for financial balance.

Friday, April 11, 2025 — Inaugural Evening

• 6:00 PM: Show opens
• 6:00 PM - 10:00 PM: Inaugural evening with activities
• Guild Ceremony: Eight regional gastronomic guilds in traditional attire
• Culinary Show: Demonstration by a renowned regional chef using quality-labeled products
• IMSÉ Demonstrations: Performances by apprentices from the Institut des Métiers de Saint-Étienne
• Musical entertainment

Saturday, April 12, 2025

• 10:00 AM - 8:00 PM: Open to the general public
• 11:00 AM - 12:30 PM: Food and wine pairing workshop with « Rouge aux Lèvres »
• All day: Tastings, direct sales, culinary demonstrations on the central stage
• WorldSkills Demonstrations: Regional medalists in pastry and cooking

Sunday, April 13, 2025

• 10:00 AM - 8:00 PM: Show open to the general public
• 11:00 AM - 12:30 PM: Food and wine pairing workshop with « Rouge aux Lèvres »
• Morning: Coffee tasting workshop
• All day: Tastings, meetings with producers, culinary activities

Monday, April 14, 2025 — Professional Day

• 10:00 AM - 5:00 PM: Show open
• Thematic Conferences: Challenges of the agricultural and wine sectors, organized by the Chambers of Agriculture
• Professional Meetings: Foodservice, distribution, professional networks

• 1st edition of the regional show for official quality labels in Auvergne-Rhône-Alpes
• 50 exhibitors presenting nearly 80 labeled products (AOP, IGP, Label Rouge, and Organic)
• 95% of visitors made at least one purchase on site
• 4,000 m² of exhibition space in Hall A of Parc Expo
• Products organized into thematic areas: wines, cheeses, meats, charcuterie, fruits and vegetables
• 40 IMSÉ apprentices demonstrating (baking, pastry, butchery, cooking)
• WorldSkills medalists in pastry and cooking
• Food and wine pairing workshops with « Rouge aux Lèvres »
• Culinary show by a regional chef on Friday evening
• 8 regional gastronomic guilds present
• Professional conferences on SIQO sector challenges on Monday
• Supported by the City of Saint-Étienne, Saint-Étienne Métropole, and the Region