Urban Made Ouest

Urban Made Ouest: The Urban Cultures Rendezvous in the West

Born in 2022 on the initiative of the label Made Up Production, Urban Made Ouest has quickly established itself as a flagship event for urban cultures in Mayenne and Western France. Founded by Mohamed Lamine Camara, aka MINOSS, a Franco-Guinean producer and artist, the festival is driven by an ambitious vision: to create a cultural bridge between France, Guinea, and the rest of Africa through music and urban arts.

A Festival Rooted in Laval

Every autumn, the Salle Polyvalente de Laval, located at Place de Hercé, transforms into a temple of urban cultures. The festival brings together established artists and emerging talents from France, Guinea, and elsewhere on the same stage, in a program mixing hip-hop, rap, R&B, dancehall, afrobeats, and world music. The main evening, which starts at 8 PM, offers the Laval and Mayenne public an intense and festive musical experience.

Memorable Editions

Since its creation, the festival has continued to grow:

• 1st edition (2022): Launch with Sensey, Scridge, Limo, ABD, Lil Saako, and DJs Damyso and Red Krys.
• 2nd edition (2023): Stepping up with Franglish, Singuila, Minissia, Kenyon, King Alasko, and many emerging artists.
• 3rd edition (2024): Celebrating 10 years of Made Up Prod with Souf, Hiro, Driks, Yama Séga, Miss Fany, and the Banlieuz'art collective.
• 4th edition (2025): Black M as ambassador, accompanied by Says'z, Maud Elka, Fish Killa, AK, Sheba Queen, AB Sylla, Wandjan Dimedi, Mimi Paya Paya, and many others.

Much More Than a Concert

Urban Made Ouest is not limited to music. The festival offers a complete program of cultural and sports activities: dynamic showcases, interactive workshops in hip-hop dance and beatmaking, live graffiti demonstrations, and a social cohesion football match organized in the morning at the Hilard stadium with US Laval. These activities strengthen the event's local roots and promote intergenerational exchanges.

A Cultural Bridge Between France and Africa

One of the unique aspects of Urban Made Ouest is its intercultural dimension. The festival makes it a point of honor to program Guinean and African artists alongside French artists, creating a unique meeting space between the music scenes of the two continents. This openness reflects the very identity of its founder, MINOSS, who advocates for greater visibility for African artists in France and Europe.

A Unifying Event in Mayenne

With steadily increasing attendance since its first edition, Urban Made Ouest contributes to the cultural influence of Laval and the Mayenne region. The festival attracts a young and diverse audience from across the department and beyond, to experience an exceptional evening dedicated to urban cultures in a friendly and festive atmosphere.