Labels Saveurs - The Official Quality Labels Show
The first regional show for official quality labels in Auvergne-Rhône-Alpes
About Labels Saveurs
Organized by Loire Actions in partnership with Auvergne Rhône-Alpes Gourmand (ARAG), Labels Saveurs is the first regional show dedicated to official quality and origin labels (SIQO) in Auvergne-Rhône-Alpes. Held at the Parc Expo in Saint-Étienne, this event brings together about fifty exhibitors—cooperative and independent producers—presenting nearly 80 products under AOP, AOC, IGP, Label Rouge, and Organic Agriculture labels. The products are organized by thematic areas: wine space, dairy products, meats, charcuterie, fruits and vegetables, and innovative products. Tastings, culinary demonstrations, food and wine pairing workshops, conferences, and activities punctuate this friendly and gourmet event, a showcase of the region's terroir excellence.
Travel to this festival
Book your train or bus to reach Labels Saveurs at the best price.
Sponsored link
The Showcase Show for the Terroirs of Auvergne-Rhône-Alpes
Labels Saveurs was born from the desire of Loire Actions, an association founded in 1948, and Auvergne Rhône-Alpes Gourmand (ARAG) to create a unique event of its kind: the first regional show entirely dedicated to official quality and origin labels (SIQO). The Auvergne-Rhône-Alpes region boasts nearly 190 official quality labels, including around 150 AOC and AOP (77 wines, 24 dairy products, 25 meat or charcuterie products), in addition to hundreds of products under Label Rouge, IGP, and Organic Agriculture.
A Tour Through Thematic Areas
The show takes place in Hall A of the Parc Expo in Saint-Étienne, covering an area of 4,000 m². Visitors can wander through carefully organized thematic areas: a wine space featuring regional appellations, a dairy products section with the region's AOP cheeses, a meats and charcuterie area highlighting Label Rouge and IGP products, a fruits and vegetables village, and a space dedicated to innovative products. This organization allows visitors to discover the richness and diversity of agricultural production from the twelve departments of the region.
Culinary Demonstrations and Activities
On the central stage, activities take place throughout the show. Apprentices from the Institut des Métiers de Saint-Étienne (IMSÉ)—around forty young people in baking, pastry, butchery, and cooking—conduct live demonstrations. WorldSkills medalists in pastry and cooking offer exceptional performances. Culinary influencer « Rouge aux Lèvres » hosts food and wine pairing workshops on the weekend, while a renowned regional chef gives a culinary show during the opening evening on Friday.
Gastronomic Guilds and Heritage
The regional gastronomic guilds are privileged ambassadors of the show. Dressed in their traditional attire, they embody the living culinary heritage of the region and actively participate in the activities, particularly during the opening evening on Friday. Their presence underscores the cultural and historical roots of quality products in local traditions.
A Free Show Open to All
Admission to the show is free, upon prior registration via the website, to reach the widest possible audience. Labels Saveurs is aimed at both individuals and professionals in the catering and distribution sectors. The weekend days are geared towards the general public with tastings and direct sales, while thematic conferences on the challenges of the agricultural and wine sectors, organized in partnership with the Chambers of Agriculture, complete the program for professionals.
Labels Saveurs — edition 2026
Second edition of the Labels Saveurs show at Parc Expo in Saint-Étienne. Building on the lessons learned from the first edition, this second iteration is condensed into three days (Friday to Sunday) with enhanced communication. The show once again brings together cooperative and independent producers from the Auvergne-Rhône-Alpes region around their products under official quality labels: AOP, AOC, IGP, Label Rouge, and Organic Agriculture.
2nd Labels Saveurs Edition - 2026 Edition
The Labels Saveurs show returns for its second edition from Friday, March 27 to Sunday, March 29, 2026, at the Parc Expo in Saint-Étienne. Learning from the inaugural edition, the organizers—Loire Actions and Auvergne Rhône-Alpes Gourmand (ARAG)—have condensed the format to three days instead of four, while strengthening communication and expanding the participation of agricultural professional organizations.
The show continues to highlight the approximately 190 official quality labels of the Auvergne-Rhône-Alpes region, the leading region in France for the number of labels. Visitors will find the thematic areas—wines, dairy products, meats and charcuterie, fruits and vegetables, innovative products—as well as tastings, culinary demonstrations on the central stage, and direct meetings with producers.
This second edition aims to consolidate Labels Saveurs as the essential annual event for lovers of quality products in the Loire region and beyond. The event remains free and open to all, upon registration, with an enriched program combining public activities and professional sessions.
Programme Labels Saveurs 2026
Friday, March 27, 2026
- 12:00 PM: Show opens
- 12:00 PM - 10:00 PM: Opening day extended into the evening
- Activities: Culinary demonstrations, tastings, culinary show
- Evening: Festive activities with regional gastronomic guilds
- On-site catering
Saturday, March 28, 2026
- 10:00 AM - 7:00 PM: Open to the general public
- All day: Tastings and direct sales from producers
- Workshops: Food and wine pairings, discovery of labels and quality signs
- Central Stage: Culinary demonstrations and activities
Sunday, March 29, 2026
- 10:00 AM - 7:00 PM: Last day of the show
- All day: Tastings, meetings with producers, culinary activities
- Workshops: Coffee expertise, artisanal know-how demonstrations
Highlights Labels Saveurs 2026
- 2nd edition of the regional show for official quality labels
- Condensed format over 3 days (Friday to Sunday)
- Cooperative and independent producers from the 12 departments of Auvergne-Rhône-Alpes
- Nearly 190 official quality labels represented in the region
- Thematic areas: wines, cheeses, meats, charcuterie, fruits and vegetables, innovations
- Tastings and direct sales in short circuits
- Culinary demonstrations on the central stage
- Food and wine pairing workshops
- Regional gastronomic guilds
- Enhanced communication compared to the 1st edition
- Free entry upon registration
- On-site catering
Prices Labels Saveurs 2026
Practical information — Labels Saveurs
Access
The Parc Expo in Saint-Étienne is located southwest of the city, easily accessible from the A72 motorway.
- Address: 31 boulevard Jules Janin, Allée des Olympiades, 42000 Saint-Étienne
- By car: From Lyon (1h), A47 then exit Saint-Étienne centre. From Clermont-Ferrand (1h30), A89 then A72 towards Saint-Étienne.
- Parking: Free parking on the Parc Expo site.
- By tram: Line T1, Parc des Expositions stop.
- By train: Saint-Étienne Châteaucreux station (TER Lyon - Saint-Étienne), then tram T1 (approx. 20 min).
Opening Hours (2026 Edition)
- Friday: 12:00 PM - 10:00 PM
- Saturday: 10:00 AM - 7:00 PM
- Sunday: 10:00 AM - 7:00 PM
Prices
- Free entry upon prior registration on the website
Catering
On-site catering provided by exhibitors. Tastings of labeled products throughout the show.
Contact
- Organizer: Loire Actions
- Phone: 07 72 51 60 90
- Parc Expo Phone: 04 77 47 78 00
- Website: www.labels-saveurs.fr
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Travel to this festival
Book your train or bus to reach Labels Saveurs at the best price.
Sponsored link
Where does it take place — Labels Saveurs
Parc Expo de Saint-Étienne - Hall A
31 boulevard Jules Janin, Allée des Olympiades, Saint-Étienne, 42000 Saint-Étienne