Segré Christmas Market

Segré Christmas Market: the festive spirit in Anjou Bleu

Each year, at the end of November, the town center of Segré dons its festive attire to host its Christmas Market. Organized by the association of shopkeepers and artisans AssAnBle (Association of Artisans, Shopkeepers, and Services of Segré-en-Anjou Bleu), this festive and gourmet event has established itself as the launch event for end-of-year festivities in Anjou Bleu.

More than 50 exhibitors in the heart of the town

The Segré Christmas Market brings together more than 50 exhibitors set up in chalets and stands along the emblematic streets of the town center: Place de la République, Rue David-d'Angers, Rue Gambetta, and Rue Victor-Hugo. Art artisans, local producers, shopkeepers, and service providers offer a rich and varied selection: artisanal Christmas decorations, jewelry, textiles, gourmet treats, Anjou regional products, original gift ideas, and local creations.

Entertainment and shows for the whole family

The Christmas Market program is designed to delight young and old alike. Santa Claus welcomes children in his grotto, while mascots and elves wander through the streets. A Christmas orchestra livens up the market aisles, and street performances punctuate the day. One of the most popular moments is the parade of illuminated tractors, which has become a local tradition that attracts crowds and creates a magical atmosphere in the streets of Segré.

Gourmet catering on site

The Segré Christmas Market places a strong emphasis on gastronomy. Visitors can enjoy food on site with a varied offering: food trucks, a crêpe stand, an oyster bar, mulled wine, hot chocolate, and seasonal specialties. The atmosphere is one of conviviality and sharing, in a warm ambiance that warms the heart despite the November chill.

A unifying event for Segré-en-Anjou Bleu

Beyond the commercial aspect, the Segré Christmas Market is a gathering moment for the inhabitants of Segré-en-Anjou Bleu and the surrounding towns. It contributes to the commercial dynamism of the town center and the promotion of local artisans and producers. Driven by committed shopkeepers and supported by the municipality, this event embodies the spirit of solidarity and celebration that characterizes Anjou Bleu.