ExpoRose

The May Rose in the Spotlight Since 1973

ExpoRose was born in 1973 in Grasse, a city recognized as the world capital of perfume. This annual event pays homage to Rosa centifolia, also known as the May rose, cultivated with passion in the Grasse region since the 17th century. Alongside Rosa damascena, it provides perfumers with an exceptional raw material, prized for its unique, delicate, and captivating fragrance. ExpoRose celebrates this living heritage through a festive, cultural, and artistic event.

A City Transformed into a Garden

For four days, Grasse transforms into a breathtakingly beautiful ephemeral garden. Over 8,500 roses in bouquets are displayed in the streets, 13,000 rose bushes are offered for sale, and 25,000 cut roses adorn fountains, squares, and monuments. The Cours Honoré Cresp hosts the rose market and stalls offering gourmet and fragrant products. The cathedral, the Villa Fragonard, the museums, the Botanical Garden, and the Place aux Aires are all decorated and enlivened for the occasion.

An Artistic and Cultural Program

Each edition of ExpoRose revolves around an artistic theme, presented through a rich and varied program. The streets and squares of the historic center host street performances, dance, theater, and music performances in an artistic whirlwind. Creative workshops allow the public to learn how to make floral confections with the Florian confectionery, floral painting, or perfume creation. Guided tours of the gardens and rose fields complete the program.

An Event Rooted in Grasse's Heritage

ExpoRose is fully integrated into the intangible cultural heritage of Grasse, whose perfume-related know-how has been inscribed on the UNESCO list since 2018. The event is placed under the artistic direction of a designer renewed each year — the 53rd edition in 2025 was entrusted to Éric Monvoisin. By highlighting the May rose and the artisans who cultivate it, ExpoRose contributes to the preservation of a unique cultural ecosystem, where agriculture, craftsmanship, perfumery, and the arts mutually nourish each other.

Practical Information

The event is organized by the City of Grasse and benefits from the support of local perfume houses, nursery owners, and artists. Entry is free for all street animations, markets, and open-air performances. Some guided tours and workshops may require prior registration.