Foire aux Vins de Guebwiller
The great Ascension wine festival on the Place de l'Hôtel de Ville in Guebwiller
About Foire aux Vins
A wine tradition since the 1950s
The Guebwiller Wine Fair was born in the early 1950s, driven by Charles Cadé, then president of the Guebwiller winegrowers' union, who wished to celebrate the richness of the local vineyard. Since then, every Ascension Thursday, the Place de l'Hôtel de Ville transforms into a huge open-air tasting cellar. In 2026, the fair celebrated its 75th edition, testifying to the vitality of a tradition deeply rooted in Guebwiller's identity.
Nearly 180 Alsatian wines to discover
Around twenty winegrowers from Guebwiller and its surroundings (19 estates at the 2026 edition) take over the square to offer nearly 180 Alsatian wines for tasting and sale. Riesling, Gewurztraminer, Pinot Gris, Muscat, Pinot Noir, and Crémant d'Alsace stand side by side, allowing visitors to explore the entire range of Alsatian grape varieties. The prestigious Grands Crus Kitterlé, Kessler, Saering, and Spiegel, exceptional terroirs surrounding Guebwiller, are particularly highlighted on this day.
A prestigious guest of honour
Each year, the Wine Fair welcomes a guest of honour from a major French wine region. Past choices have featured Margaux-Médoc (Gironde), notably with Châteaux Micalet and Desmirail. In 2026, the Bergeracois vineyard (Bergerac Sud-Dordogne) was honoured, represented by Domaine du Grand Mayne and Château de Tiregand, offering visitors the rare opportunity to taste wines from the South-West alongside Alsatian crus. This dialogue between terroirs enriches the oenological dimension of the event.
The 'Marché des Papilles' (Taste Buds Market) and gastronomy
The Marché des Papilles brings together regional producers and culinary artisans: specialty breads, cold cuts and terrines, cheeses, foie gras, craft beers, cakes, jams, honeys, and fruit juices make up a gourmet journey that complements the wine tastings. On-site catering offers Alsatian gastronomic classics — tarte flambée, sauerkraut, pretzels — in a friendly and festive atmosphere.
Entertainment, music, and trail running
The fair is not limited to tastings. Concerts and musical performances enliven the square throughout the day. Les Foulées de la Foire aux Vins (Wine Fair Races), trail runs organized in partnership with the Régiment de marche du Tchad, offer three routes (a non-timed 7.3 km walk, and two timed races of 11.5 km and 20.5 km) through the surrounding vineyards and hills. Guided tours of the wine heritage, children's entertainment, wooden games, and Alsatian folk shows complete the program.
Guebwiller, capital of the four Grands Crus
Guebwiller holds a unique place in the Alsatian vineyard: it is the only commune in Alsace to possess four Grands Crus — Kitterlé, Kessler, Saering, and Spiegel. This exceptional wine heritage, nestled against the foothills of the Vosges and the Neuenbourg, former castle of the prince-abbots of Murbach, gives the Wine Fair a remarkable historical and scenic setting. The Place de l'Hôtel de Ville, framed by the Notre-Dame church and Renaissance facades, offers an ideal backdrop for this celebration of wine and terroir.
Foire aux Vins — edition 2026
The 75th edition of the Guebwiller Wine Fair was held on Thursday, May 14, 2026, Ascension Day, on the Place de l'Hôtel de Ville. Nearly 180 Alsatian wines offered by 19 local winegrowers, guest of honour Bergerac Sud-Dordogne with Domaine du Grand Mayne and Château de Tiregand, Marché des Papilles (Taste Buds Market), concerts (Gugg'Lion, Marikala & Jo, Dr Boost, Emma from Star Academy 2024), Foulées de la Foire aux Vins (Wine Fair Races) in partnership with the Régiment de marche du Tchad, and family entertainment were on the program.
75th Guebwiller Wine Fair — May 14, 2026
The 75th edition of the Guebwiller Wine Fair took place on Thursday, May 14, 2026, Ascension Day, on the Place de l'Hôtel de Ville. This anniversary edition brought together a large audience around an emblematic wine event in southern Alsace.
Nearly 180 Alsatian wines were offered for tasting by 19 local winegrowers. The guest of honour, Bergerac Sud-Dordogne, presented wines from Domaine du Grand Mayne and Château de Tiregand, offering a dialogue between Alsatian and South-West terroirs. The Marché des Papilles (Taste Buds Market) gathered regional producers (breads, cold cuts, cheeses, foie gras, craft beers, jams, honeys). The Foulées de la Foire aux Vins (Wine Fair Races), trail races organised with the Régiment de marche du Tchad, offered three routes (7.3 km walk, 11.5 km and 20.5 km timed races). Concerts, guided heritage tours, wooden games and children's entertainment punctuated the day from 10 am to 9 pm.
Programme Foire aux Vins 2026
Thursday, May 14, 2026 (Ascension Day) — Place de l'Hôtel de Ville
- 9:00 AM / 9:45 AM / 10:00 AM — The Foulées de la Foire aux Vins (Wine Fair Races): three successive starts from the town centre for the 7.3 km walk (untimed), the 11.5 km race (375 m positive elevation gain) and the 20.5 km race (640 m D+). Organised in partnership with the Régiment de marche du Tchad. Registration via Sporkrono, 10 € donated to the regiment's injured.
- 10:00 AM — Official inauguration of the 75th edition, in the presence of local elected officials and the Alsace Wine Queen 2025/2026. Ribbon cutting and opening of tastings.
- 10:00 AM – 6:30 PM — Giant wooden games with free access, with Comté cheese prizes for the best scores.
- 11:00 AM — Gugg'Lion: orchestra of 30 musicians blending powerful brass and percussion, in the Alsatian carnival tradition.
- 1:30 PM — Marikala & Jo (duo "Sur la route de nos rêves" / "On the Road of Our Dreams"): acoustic guitar-voice concerts mixing French songs and pop-folk covers.
- 3:00 PM — Guided tour of Guebwiller's wine heritage (free, departure from the Tourist Office).
- 3:30 PM — Dr Boost: Alsatian rock band founded in 2002, energetic covers of French and international rock.
- 5:30 PM — Emma: showcase by the finalist of Star Academy 2024, organised in partnership with Radio Flor FM and the City of Guebwiller.
Wine tastings and glass sales: 10:00 AM – 5:30 PM. Marché des Papilles (Taste Buds Market) and entertainment: 10:00 AM – 6:30 PM.
Highlights Foire aux Vins 2026
- 75th anniversary edition of the Fair, created in 1952
- Guest of honour Bergerac Sud-Dordogne (Domaine du Grand Mayne, Château de Tiregand)
- Nearly 180 Alsatian wines offered by 19 local winegrowers
- Highlighting the 4 Guebwiller Grands Crus: Kitterlé, Kessler, Saering, Spiegel
- The Foulées de la Foire (Fair Races) (3 routes: 7.3 km / 11.5 km / 20.5 km)
- Showcase by Emma (Star Academy 2024) closing the entertainment
Prices Foire aux Vins 2026
Practical information — Foire aux Vins
Access
Guebwiller is located 25 km north-west of Mulhouse and 40 km south of Colmar, at the foot of the Vosges mountains.
By car: from Mulhouse, A36 then D430 towards Guebwiller (30 min). From Colmar, D83 then D430 (35 min). Free parking available 5 minutes walk away (Lauch, Dominicains, 1860, Filanova, Notre-Dame church car park) or 10 minutes away (Foch, Multimodal).
By train: nearby stations at Bollwiller (9 km), Rouffach (13 km), and Colmar TGV (28 km).
By bus: lines 040, 041, 042, 043, and 054 (www.fluo.eu) — please note: no buses on Ascension Thursday.
By bike: secure parking with 24 spaces on site, repair equipment, and charging stations for electric bikes on Rue de la Gare.
Hours
Tastings and glass sales: 10 am - 5:30 pm. Marché des Papilles and entertainment: 10 am - 6:30 pm. The square remains lively until the evening.
Prices
Free entry. Tasting glass: 8 € (card payment accepted). Raffle tickets: 1 € at the Tourist Office stand.
Contact
Organizer: Guebwiller Region Tourist Office
Address: Château de la Neuenbourg, 3 rue du 4 février, 68500 Guebwiller
Phone: 03 89 76 10 63
Email: [email protected]
Website: foireauxvinsguebwiller.fr
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Where does it take place — Foire aux Vins
Place de l'Hôtel de Ville de Guebwiller
Place de l'Hôtel de Ville, Guebwiller, 68500 Guebwiller