The feminist festival of the Landes in Mont-de-Marsan
Born in 2021 from the reflection of two engaged women — journalist Margaux Labarthe and activist Salima Sensou — the HÉBÉ! festival is the result of an observation: feminism often remains confined to big cities, and people living in rural areas are excluded from it. HÉBÉ!'s ambition is to create a space for meeting, reflection, and celebration among the inhabitants of the Southwest, grassroots activists, and contemporary feminist figures.
HÉBÉ! is supported by the association Team Sama, founded in 2019, which has brought together nearly 200 volunteers around the issues of women's place in society. The association's name, Sama, means "to listen" in Arabic, embodying this desire for listening and dialogue. Team Sama organizes the festival and carries out feminist actions throughout the year in the Landes.
Each edition of HÉBÉ! offers a dense program centered around an annual theme. The 2025 edition, for example, explored the theme of anger: the legitimacy to feel it, express it, and show it depending on who you are (woman, racialized person, gender minority, disabled person). The program includes:
The festival takes place at the Château de Nahuques, in the Peyrouat district of Mont-de-Marsan. This tree-lined park offers a green and peaceful setting to welcome festival-goers. The choice of this location, in a working-class neighborhood, is a strong political statement: anchoring feminism in the heart of the city, as close as possible to the residents.
True to its values of accessibility, HÉBÉ! is entirely free. However, the festival invites those who can to contribute with a donation of their choice to support the association and ensure the event's sustainability. This free access is made possible by the work of volunteers, the support of institutional partners, and donations from participants.
The 6th edition of the HÉBÉ! festival will be held in August 2026 at the Auberge Landaise in Mont-de-Marsan. Three days of free feminist festival with concerts, workshops, conversations, literary meetings and a market of female creators. Theme and program: public service and dignity
The HÉBÉ! festival returns to the Auberge Landaise in Mont-de-Marsan for its 6th edition from August 28 to 30, 2026. The Team Sama association and its volunteers are preparing a new weekend of free feminist festival, with concerts, creative and political workshops, conversations, literary meetings, a market of female creators and activities for children.
The theme of this new edition and the complete program will be unveiled in spring 2026 on the festival's social media channels.
The festival takes place at Parc Jean Rameau - Auberge Landaise 328 rue de l'auberge Landaise 40000 Mont-de-Marsan. The park, with its trees, greenery, and shade, is the main venue for the festival, hosting concert stages, workshop areas, a creators' market, and relaxation zones.
The festival is held in August, over a three-day weekend (Friday, Saturday, Sunday). Activities begin in the late morning and continue into the evening with concerts. The detailed schedule is announced on the festival's social media channels.
The festival is entirely free. A free-price contribution is welcome to support the Team Sama association and ensure the event's longevity. Donation boxes are available on site.
A food truck and a refreshment stand are set up on site throughout the festival, offering a variety of food options, including vegetarian and vegan choices, at affordable prices.
The festival is open to everyone. Efforts are made to make the site accessible to people with reduced mobility. Quiet spaces and rest areas are provided for those who need them. The festival is designed as a welcoming, inclusive, and safe space.
HÉBÉ! is aimed at all individuals interested in feminist issues, regardless of their gender identity. Activities are specifically planned for children, with a dedicated space. The festival is an intergenerational meeting place.
Team Sama Association — Information on the festival's social media channels (Instagram, Facebook) and the website xlandes-info.fr.
Sponsored link
No photo yet. Share yours!
5 photos max, 5 MB per photo (JPG, PNG, WebP)
Aidez-nous à garder cette fiche à jour. Toute proposition est relue par notre équipe avant publication.
No rating yet — be the first!
No review yet. Be the first!
Share your experience with the community
Auberge Landaise
328 rue de l’auberge landaise 40000 Mont de Marsan, 40000 Mont-de-Marsan