Montoire-sur-le-Loir Fair
Pentecost wine and cheese fair, a century-old tradition in the Loir Valley
About Montoire Fair
The Montoire-sur-le-Loir Fair is a traditional trade fair held every year on Pentecost Sunday in this town in the Loir Valley, in Loir-et-Cher. Inheriting a century-old tradition, this wine and cheese fair brings together winemakers, producers, artisans, merchants, and associations on Place Clemenceau and Boulevard des Alliés. The program includes tastings, musical entertainment, country dance demonstrations, and fairground activities that attract visitors from all over the Vendômois region.
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Book your train or bus to reach Montoire Fair at the best price.
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The Montoire Fair: A Century of Commercial Tradition
For over a century, Montoire-sur-le-Loir has been perpetuating the tradition of its great Pentecost commercial fair. This charming town in the Loir Valley, known for its Saint-Gilles chapel with Romanesque frescoes and its rich architectural heritage, hosts a commercial and festive event every spring that is the pride of its inhabitants and attracts visitors from the entire Vendômois region and beyond.
Wines and Cheeses in the Spotlight
The fair traditionally highlights the region's wines and cheeses. Winemakers from local appellations—Coteaux du Vendômois, Touraine—offer tastings and direct sales of their vintages. Cheesemongers and dairy producers present the cheese specialties of the Loire region. In addition to wines and cheeses, many local producers and artisans complete the offering: charcuterie, honey, jams, artisanal bread, pottery, and basketry.
A Festive and Popular Event
The fair is not just about commerce; it's also a true popular festival. The program includes musical entertainment with bands and orchestras, country dance demonstrations, street performances, and fairground activities for children. Local associations have information and entertainment stands, contributing to the social and cultural life of the commune.
A Location in the Heart of the Town
Historically located on Place Georges-Clemenceau, the fair has moved in recent years to Boulevard des Alliés, near the footbridge, to offer more space for exhibitors and visitors. Adjacent streets also host stands and entertainment, creating a festive route through Montoire's town center. The proximity to the Loir River and its quays offers a pleasant setting for strolling among the stalls.
Montoire-sur-le-Loir: A Town of Heritage and Culture
The town of Montoire-sur-le-Loir is renowned for its International Festival of World Dances and Music, its Romanesque chapels, and its troglodyte heritage. The Pentecost fair is part of this rich cultural fabric and contributes to the tourist appeal of the town and the Loir Valley.
Practical information — Montoire Fair
Practical Information
Dates and Times
The Montoire Fair is held every year on Pentecost Sunday, from 9:00 AM to 6:00 PM.
Prices
Free admission.
Location
Boulevard des Alliés and the town center of Montoire-sur-le-Loir, 41800.
Access
- By car: Montoire is located 20 km west of Vendôme via the D917, and 50 km northwest of Blois. Free parking in the town center.
- By train: Montoire-sur-le-Loir SNCF station, served by TER Centre-Val de Loire on the Tours-Vendôme line.
Food and Drink
On-site catering provided by local businesses and associations. Wine and cheese tastings at producer stands.
Contact
Mairie de Montoire-sur-le-Loir
Place Clemenceau, 41800 Montoire-sur-le-Loir
Phone: 02 54 85 38 30
Website: www.mairie-montoire.fr
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Travel to this festival
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Where does it take place — Montoire Fair
Centre-ville de Montoire-sur-le-Loir
Boulevard des Alliés, 41800 Montoire-sur-le-Loir