Celebration of the rarest and most expensive new potato in the world
The Fête de la Bonnotte celebrates every year on the first Saturday of May the harvest of the Bonnotte de Noirmoutier, a unique new potato produced in tiny quantities on the island of Noirmoutier. Planted by hand, harvested by hand, and fertilized with seaweed, the Bonnotte has been sold at auction for record prices since 1996—sometimes several hundred euros per kilo. This popular and friendly festival brings together islanders and visitors for tastings, traditional harvesting demonstrations, and cultural events that celebrate the island's agricultural and maritime identity.
In the world of gourmets and gastronomes, the Bonnotte de Noirmoutier holds a special place. This ancient variety of new potato, with a production limited to a few hectares on the island of Noirmoutier, is considered the rarest and most precious potato in the world. Its history is one of resurrection: the variety, which had almost disappeared by the end of the 20th century, was saved and revived by passionate island farmers who rediscovered the original seeds and traditional cultivation techniques.
What makes the Bonnotte absolutely unique is the inseparable link between this variety and its terroir. The island of Noirmoutier boasts an exceptional microclimate, with mild winters, early springs, and generous Atlantic sunshine, allowing for a harvest as early as the beginning of May—several weeks before other French new potatoes. But it is above all the seaweed—harvested from the island's beaches—used as natural fertilizer for centuries, that gives the Bonnotte its unique character: a fine, melt-in-your-mouth texture, a delicate, almost transparent skin, and, most importantly, a slightly nutty, iodized flavor unlike any other.
The Bonnotte cannot withstand long-distance transport or storage: it must be consumed within days of its harvest, making it a product intimately linked to the island and the present moment. This fragility, combined with its rarity—total annual production rarely exceeds a few tons—makes it an exceptional product, prized by the greatest chefs in France and Europe.
The Fête de la Bonnotte is also famous for its annual auction, held every first Saturday of May, which has been setting record prices since 1996. The first Bonnotte of the season, symbolically harvested in the early morning hours by an island salt farmer or grower, is put up for auction before a captivated audience. The prices achieved—sometimes several hundred euros per kilo—regularly make headlines in national and international gastronomic media, establishing Noirmoutier as the world capital of luxury potatoes.
These auctions are not just a media event: they are also a strong symbolic act, an affirmation of the value of artisanal agricultural work and the island's gastronomic heritage in an agricultural world often marked by standardization and economic pressure.
Beyond the auctions, the Fête de la Bonnotte is above all a grand popular festival that brings together islanders and visitors in a spirit of conviviality and sharing. The streets of the village of Noirmoutier-en-l'Île come alive from the morning with tasting stands where you can sample the Bonnotte prepared in every way imaginable—simply boiled with island salted butter, in salads, or cooked by local chefs. Harvesting demonstrations are organized in the fields, allowing visitors to understand the delicate manual technique used to pick these precious tubers.
Producers, artisans, and restaurateurs from the island participate in the event, transforming the festival into a true celebration of Noirmoutier's gastronomic and agricultural identity. You'll see children plunging their hands into the sandy soil to unearth their first Bonnottes, retirees reminiscing about the time when this potato was simply the staple food for island families, and tourists amazed to discover that an island can celebrate a simple tuber with such pride and elegance.
The Bonnotte has become much more than an agricultural product: it is a symbol of identity for the inhabitants of Noirmoutier, an emblem of their island, its history, and its unique character. The Fête de la Bonnotte is the time when this pride is expressed collectively, when the entire island celebrates what makes it unique. It is also a fine example of how a territory can enhance its natural and agricultural heritage to become a driver of economic and cultural development, by preserving ancient know-how and putting it to the service of a contemporary collective project.
Fête de la Bonnotte 2026 in Noirmoutier-en-l'Île on the first Saturday of May: auction, tastings, and celebration of the rarest new potato in the world.
On May 2, 2026, the first Saturday of May, the island of Noirmoutier will once again celebrate the Bonnotte, its emblematic new potato. The auction of the first Bonnotte of the season, tastings, harvesting demonstrations, and events in the village will recreate this popular and gastronomic festival, which is one of the most unique events in the Vendée region.
The Fête de la Bonnotte takes place every year on the first Saturday of May, coinciding with the start of the Bonnotte harvest on the island.
The festival is mainly held in the village of Noirmoutier-en-l'Île, with events on the Place d'Armes and in the surrounding streets. Field visits are organized in the island's agricultural areas.
The Fête de la Bonnotte is a free event open to all. Some activities and tastings may be subject to a fee.
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Bourg de Noirmoutier-en-l'Île
Place d'Armes, 85330 Noirmoutier-en-l'Île