Traditional festival of the Vouvray winegrowers
The Fête de la Saint-Vincent de Vouvray is a traditional celebration of winegrowers held annually in late January to honor Saint Vincent, patron saint of winegrowers. Winegrowers from the Vouvray AOC parade in traditional costumes through the streets of Vouvray to the sound of music, followed by a religious ceremony in the church and festivities in the caves of Bonne Dame. This tradition, passed down through generations, perpetuates the wine-making know-how and traditions of the Vouvray terroir, with the induction of brotherhoods and the celebration of the new vintage.
The Fête de la Saint-Vincent de Vouvray is one of the most beautiful and authentic wine celebrations in Touraine. Every year, at the end of January, winegrowers from the AOC Vouvray appellation gather to honor Saint Vincent, patron saint of winegrowers, in an event combining tradition, conviviality, and pride in the terroir.
Saint Vincent marks the beginning of a new agricultural cycle. After the vines' winter rest, work resumes in the vineyards, and winegrowers celebrate their patron saint to place the new season under good auspices. In Vouvray, this tradition has been passed down through generations and is a moment of cohesion and pride for the entire winegrowing community.
The day begins with a traditional parade of winegrowers in period costumes through the streets of Vouvray, accompanied by brass bands and music. This picturesque and colorful procession attracts locals and visitors, creating a festive and popular atmosphere. The parade leads participants to the church of Vouvray for a traditional religious ceremony.
After the ceremony, the festivities continue in the Bonne Dame cellars, an emblematic troglodyte setting in Vouvray. This is an opportunity for wine brotherhoods to induct new members and celebrate the upcoming vintage. Tastings of Vouvray wines accompany these moments of conviviality and sharing.
The Fête de la Saint-Vincent de Vouvray is more than just a festive event: it is a strong identity marker for the winegrowers and inhabitants of Vouvray. It testifies to the vitality of Touraine's wine traditions and the deep bond that unites the men and women of the vineyard to their land and their history.
Saint-Vincent Festival 2026 in Vouvray, traditional celebration of the patron saint of winegrowers.
The Saint-Vincent Festival 2026 will take place in late January 2026 in Vouvray. Winegrowers from the Vouvray AOC will celebrate their patron saint through the traditional parade in costumes, the religious ceremony, and the festivities in the troglodyte cellars.
Vouvray (town streets, church, and Bonne Dame cellars), 37210 Vouvray.
Late January (around January 22nd, Saint Vincent's Day).
Free event and open to the public.
Municipality of Vouvray. Vouvray Winegrowers' Syndicate.
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Église de Vouvray et Caves de la Bonne Dame
Vouvray, 37210 Vouvray