La Folle Blanche — Armagnac Festival
Armagnac festival in Eauze, historic capital
About La Folle Blanche
La Folle Blanche — Armagnac Festival is a festival dedicated to Armagnac held in Eauze, the historic capital of this brandy in the Gers. Organized by the Armagnac et d'Artagnan interprofessional organization (BNIA), the event pays tribute to the emblematic Folle Blanche grape variety, a traditional variety of the region, by offering throughout a festive day on the Place d'Armagnac: tastings at about twenty producers, blending workshops allowing you to create your own Armagnac, masterclasses, guided tours on 2000 years of viticulture in Eauze, Charleston and jazz dance workshops, cocktail workshops and evening concerts. The festival celebrates Armagnac and its terroir in the spirit of the Roaring Twenties. The 2nd edition is scheduled for Saturday, September 26, 2026.
La Folle Blanche: Armagnac in celebration in Eauze
La Folle Blanche — Armagnac Festival is a festival dedicated to Armagnac held in Eauze, the historic capital of this brandy in the heart of Gascogne (Gers). Organized by the Armagnac et d'Artagnan interprofessional organization (BNIA), the festival pays tribute to the emblematic Folle Blanche grape variety, a traditional Armagnac variety, while drawing inspiration from the effervescence of the Roaring Twenties.
A day of tastings on the Place d'Armagnac
Throughout the day, the Place d'Armagnac in the historic heart of Eauze welcomes about twenty emblematic houses and estates offering Armagnac tastings, Floc de Gascogne, and discovery of the Gers terroirs. A glass deposit system allows visitors to move freely between stands.
Workshops, masterclasses and guided tours
On the program throughout the day:
- Armagnac Blending Workshops: create your own personalized Armagnac by tasting different samples
- Armagnac/Chocolate Workshop: experience a gourmet and sensory journey where our Armagnacs HDM meet Hasnaâ's chocolate creations. Guided through the tasting, you will explore powerful or intensely gourmet pairings, deepening your knowledge of this unique brandy
- Cocktail Workshop: creation of a signature cocktail
- Producers' market, free tastings with Armagnacs, Flocs de Gascogne and local Gers products
Roaring Twenties atmosphere
The festival draws its inspiration from the Roaring Twenties and the swing of the 1920s-1930s:
- Free Charleston and jazz dance workshops in the late afternoon
- Period costumes and vintage outfits encouraged
A showcase of the Gers terroir
La Folle Blanche is a unique opportunity to discover the expertise of Armagnac producers and the diversity of the Gers terroir. Beyond the tastings, the festival promotes Gascon culture, viticultural heritage, and the French art of living in a friendly and refined atmosphere.
La Folle Blanche — edition 2026
La Folle Blanche — 2nd edition, Saturday, September 26, 2026
For its second edition, La Folle Blanche returns to Place d'Armagnac in Eauze on Saturday, September 26, 2026, following the success of the first edition in September 2025. A full day dedicated to armagnac, in an atmosphere inspired by the Roaring Twenties, organized by the Armagnac & d'Artagnan Tourist Office.
Around twenty Armagnac houses
From 10 AM, the Armagnac Market brings together around twenty emblematic houses and estates from the region, offering armagnac and Floc de Gascogne tastings and presenting their vintages on Place d'Armagnac. A 2 € glass deposit allows free movement between the stands throughout the day.
Workshops, tours, and masterclasses
- Blending workshops at Salle Marpoy (11 AM and 3 PM): create your own personalized armagnac — 10 € for the 1-hour workshop, by reservation.
- Guided tours «2000 years of viticulture in Eauze» (11 AM and 3:30 PM) departing from the archaeological museum — free, by reservation.
- Charleston & jazz dance workshop at 5 PM with Patrick Betencourt.
- Mixology workshop at 6 PM: a revisited «Negroni» cocktail with mixologist Quentin Launay.
Roaring Twenties Spirit
As with the first edition, the atmosphere is inspired by the Roaring Twenties and the swing of the 1920s-1930s. Period costumes and vintage outfits are warmly encouraged, in a festive and elegant spirit. The day concludes at 8:30 PM with a concert by La Famille Lablanche, a fraternal Gers trio with a repertoire spanning blues, rock, funk, reggae, and bluegrass.
Prices and Access
Free entry. Only a tasting glass deposit (2 €) is required; blending workshops are paid (10 €) and by reservation. Detailed program and information on the official website armagnac-dartagnan.com.
Programme La Folle Blanche 2026
Saturday, September 26, 2026 — Place d'Armagnac, Eauze
- 10:00 AM — Opening of the Armagnac Market: tastings from around twenty regional houses and estates, accompanied by Floc de Gascogne and local Gers products (glass deposit 2 €).
- 11:00 AM and 3:00 PM — Blending workshops (Salle Marpoy): create your own personalized armagnac and leave with your bottle. 10 € for the 1-hour workshop, by reservation.
- 11:00 AM and 3:30 PM — Guided tours «2000 years of viticulture in Eauze» departing from the archaeological museum. Free, by reservation.
- 5:00 PM — Charleston & jazz dance workshop with Patrick Betencourt, dance teacher: introduction to the steps of the Roaring Twenties. Free.
- 6:00 PM — Mixology workshop: creation of a revisited «Negroni» cocktail with mixologist Quentin Launay.
- 8:30 PM — Concert by La Famille Lablanche, a 100% Gers fraternal trio (blues, rock, funk, reggae, bluegrass, and a touch of rap), on Place d'Armagnac.
Throughout the day, period costumes and vintage outfits from the 1920s are warmly encouraged (flapper dresses, suspenders, cloche hats, bow ties).
Highlights La Folle Blanche 2026
- 2nd edition
- September 2026
Prices La Folle Blanche 2026
Practical information — La Folle Blanche
Access
Eauze is located in the north of the Gers region. The festival takes place on Place d'Armagnac in the town center.
Prices
Free entry. Tastings included.
Hours
From 10 a.m. to 6:30 p.m.
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Where does it take place — La Folle Blanche
Place d'Armagnac
Place d'Armagnac, 32800 Eauze