Les Sarmentelles de Beaujeu

Les Sarmentelles de Beaujeu: Global Cradle of Beaujolais Nouveau

Every year, on the eve of the third Thursday of November, the wine world holds its breath: it is in Beaujeu, the historic capital of Beaujolais, that the signal is given for the sale of Beaujolais Nouveau. And it is Les Sarmentelles that have orchestrated this moment of popular celebration for over thirty-five years, making this small town in the Rhône the epicenter of a celebration that resonates far beyond French borders.

Five Days of Celebration in the Heart of the Vineyards

Les Sarmentelles is not just an evening of tasting: it is a true five-day festival that takes over the streets, squares, and cellars of Beaujeu. From Wednesday to Sunday, the program includes tastings of the 12 Beaujolais appellations (including Beaujolais Blanc and Rosé), local producer markets, artisan fairs, exhibitions, children's shows, evening concerts, gala dinners, and heritage tours.

The Midnight Ritual

The most anticipated moment is undoubtedly the "mise en perce" (tapping of the first barrel) at midnight on Wednesday night. At the exact hour when the sale of Beaujolais Nouveau is legally authorized, the first barrel is opened in an electric atmosphere, to the cheers of thousands of revelers. Bands accompany the tasting of the first glass, marking the official start of the Beaujolais Nouveau season worldwide.

An Event Driven by Volunteer Passion

Les Sarmentelles is the work of nearly 300 passionate volunteers, grouped within the association Les Sarmentelles de Beaujeu. Winegrowers, merchants, residents, and friends of Beaujolais mobilize each year to offer a warm welcome to visitors from all over France and abroad. This human and friendly dimension is the event's hallmark.

A Showcase for the Beaujolais Terroir

Beyond the celebration, Les Sarmentelles plays an essential role in promoting the Beaujolais vineyards and its gastronomic heritage. The tasting trail allows visitors to discover the diversity of crus and terroirs, while the markets and fairs highlight local producers. The inductions into the brotherhood of the Compagnons du Beaujolais add a solemn and picturesque touch to this celebration of the terroir.

With tens of thousands of visitors each year, Les Sarmentelles is the highlight of the Beaujolais wine season and contributes to the international renown of this emblematic vineyard.