Montrichard Christmas Market

Montrichard Christmas Market: Christmas magic in the heart of the Donjon cellars

For several years, the Montrichard Val de Cher Festival Committee has been organizing an artisanal Christmas market in an exceptional location: the Donjon Cellars, located at the foot of the imposing medieval fortress that has watched over the town and the Cher valley since the 12th century. This unique troglodytic setting gives the event an intimate and magical atmosphere, between stone vaults and candlelight.

A market rooted in local heritage and craftsmanship

The market brings together a carefully selected group of artisans, creators, and local producers from the Val de Cher and Touraine. Visitors can discover:

• Arts and Crafts: jewelry, ceramics, artisanal candles, turned wood objects, textile creations, and handmade Christmas decorations
• Delicacies: foie gras, terrines, artisanal chocolates, gingerbread, jams, nougats, and local specialties from the Loire region
• Wines and Spirits: AOC Touraine, Loire crémants, Montrichard wines, and artisanal liqueurs, reflecting the town's long winemaking tradition
• Gift Ideas: wooden toys, natural soaps, artisanal cosmetic products, and original creations

Entertainment and conviviality

The market is punctuated by festive entertainment throughout the day. Children can meet Santa Claus in his chalet in the heart of the cellars. Creative workshops are offered for the younger ones, while adults warm up with mulled wine or hot chocolate prepared on-site. Christmas music and carols accompany the stroll between the stalls.

The Donjon Cellars: remarkable troglodytic heritage

The Donjon Cellars are carved into the tuffeau, the characteristic white limestone of the Loire and Cher valleys. Used for centuries for storing wine and food, these underground galleries offer a constant temperature and a unique acoustics that enhance the magical atmosphere of the market. Above, the Donjon de Montrichard, built in the 12th century by the d'Amboise family, offers an exceptional panorama of the Cher valley and the historic town.

Montrichard Val de Cher: a tourist hub in the Loire Valley

Located in the heart of the Cher Valley, between Tours and Blois, the commune of Montrichard Val de Cher is renowned for its medieval heritage, its troglodytic cellars, and its wine tradition. The Christmas market is part of a rich festive calendar that animates the town throughout the year and contributes to the commercial and tourist dynamism of this Loire region.