American Tours Festival

America comes to Tours

The American Tours Festival is a unique event of its kind in France, entirely dedicated to American culture in all its forms. Created in 2007 under the name "Country Bike Rock Festival" and renamed American Tours Festival in 2013, it takes place every summer at the Parc des Expositions de Tours, avenue Camille Chautemps, over three days in July.

A multidimensional festival

ATF is not just a music festival: it is an immersive experience in American culture. The festival is organized around several thematic universes:

• Rock & Vintage: Rock, blues, and rock'n'roll concerts on four stages, with more than 35 concerts per edition. Legends such as ZZ Top, Lenny Kravitz, Deep Purple, Scorpions, Stray Cats, and Johnny Hallyday have performed over the years.
• Motor & Kustom: Motorcycle exhibition, kustom show, mechanical demonstrations, and urban parade with hundreds of American and custom vehicles.
• Country & Western: Country concerts, country and line dance classes, western entertainment, and rodeo.
• Venice Beach: Californian atmosphere with sports initiations, relaxation, and food trucks.

More than 300 exhibitors

The festival hosts more than 300 exhibitors offering vintage clothing, motorcycle accessories, vinyl records, collectibles, American crafts, and much more. The Parc Expo is transformed into a true American village where enthusiasts can browse, discover, and purchase unique items.

A popular and unifying event

With up to 65,000 visitors over three days, the American Tours Festival has established itself as one of the largest American culture events in Europe. It attracts music enthusiasts, motorcycle lovers, vintage fans, and families looking for an original experience. The atmosphere is festive, warm, and spectacular, with entertainment throughout the day and concerts until late in the evening.

An event organized by Tours Événements

The American Tours Festival is organized by Tours Événements, the management company of the Parc des Expositions de Tours. This professional backing allows the festival to offer a high-quality event with impeccable logistics, adapted infrastructure, and significant capacity.