Place au Terroir

Place au Terroir: an itinerant festival in the Hérault Valley

Place au Terroir is an event organised by the Saint-Guilhem-le-Désert / Vallée de l'Hérault Tourist Office. The concept: a series of friendly evenings that successively set up in different communes of the territory, meeting local producers, artisans, and winegrowers.

Much more than a night market

Place au Terroir is designed as a true encounter experience. Visitors step into the world of those who keep local heritage alive: winegrowers, market gardeners, cheesemakers, brewers, potters… Beyond tasting and shopping, it is the direct exchanges and the sharing of know-how that characterise these evenings.

Activities and atmosphere

Each evening combines a producers' market, wine tastings, creative workshops (pottery, clay modelling), live music, guided heritage tours, and on-site catering. The evening format invites you to come with family or friends and enjoy a relaxed, festive atmosphere.

A living territory

The Hérault Valley is a region of exceptional richness — vineyards, olive groves, garrigue, and characterful villages, some classified among the most beautiful in France. Place au Terroir highlights this diversity by rotating its evenings from village to village, giving each date its own distinctive flavour depending on the host commune.